TEALÝ

Package Design / 2023

For this project, I was tasked with constructing a culturally-inspired brand and packaging for a food or drink item. Tealý is a tea company that represents a contemporary visualization of cultural heritage. Tea is an important aspect of Vietnamese culture and is utilized in both ceremonial and casual settings. The name Tealý developed from a combination of the word “tea” and the common Vietnamese surname “Lý.” 

Drawing inspiration from the landscapes of Vietnam, particularly its iconic rice fields, I sought to infuse Tealý's visual identity with echoes of this natural setting. The rhythmic compositions of terraced rice paddies blanketed in vibrant hues of green and yellow, served as the muse for the brand's signature pattern—a design that evokes a sense of serenity, harmony, and connection to the land.

The packaging comprises an inner box and an external top lid, each meticulously designed to showcase the cohesive brand identity of Tealý across all surfaces. Within this thoughtfully crafted enclosure, six tea bags are elegantly presented, supported by a discreet frame that incorporates a QR code. This code provides seamless access to the Tealý landing page, enriching the consumer experience with additional information and engagement opportunities. This project stands as a testament to my commitment to honoring my Vietnamese heritage through a modern lens, encapsulating tradition and innovation in equal measure.