SV STÖRMEDE
Experiential Design & Branding / 2023
Assigned with the task of creating a fictional brand to serve as the focal point of an event environment, I embarked on the development of Störmede—an homage to a quaint town nestled in northwest Germany, rich with personal significance due to familial ties. SV Störmede emerges as a contemporary football club that reveres the historical and cultural essence of the town.
The brand's visual identity is crafted with Deep Sky Blue and Wheat chosen as the primary colors to symbolize the fertile farmland and expansive horizons that define Störmede's landscape. This deliberate color palette not only pays homage to the town's heritage but also infuses the brand with a sense of vibrancy and authenticity.
Central to the event is the inauguration of SV Störmede's Fan Shop, strategically positioned within the confines of the club's stadium. The interior design of the store is thoughtfully curated, featuring two kiosks showcasing an array of club merchandise and memorabilia. An elevated platform, complete with miniature goals, adds a playful dimension to the space, inviting visitors to engage in an interactive indoor experience that captures the spirit of the beautiful game.
To extend the brand's reach beyond the stadium walls, a series of banners have been meticulously designed to adorn the town, serving as poignant reminders of SV Störmede's presence and fostering a sense of community pride among residents and fans alike.