EX303 Fashion Show
Art Direction & Show Production / 2022
University of the Arts London: Central Saint Martins entrusted Fashion Communication students with the production of an exhibition showcasing the innovative work of Experimental Knitwear students. After being elected by students and faculty, my role encompassed Art Direction and Show Production, requiring close collaboration with the PR Team, Production Team, and designers.
I spearheaded the conceptualization of the fashion show's visual identity across various mediums including digital and print collateral, set design, and social media promotion. Utilizing Adobe Illustrator's advanced 3D rendering and sculpting capabilities, I crafted a distinctive logo that served as the cornerstone of the event's branding.
The invitation's front side incorporated elements reminiscent of knitting patterns, paying homage to the showcased discipline. On the reverse, perplexing details of the 15 designers were featured alongside a QR link directing attendees to the portfolio website, enhancing engagement and facilitating further exploration of the exhibited work.
The designed invitations were printed and distributed to show attendees, embodying the attention to detail and professional caliber synonymous with Central Saint Martins.