DRIFT XS

Package Design / 2023

For this project, I was tasked with designing a zero-waste toy package. The package itself needed to be fully connected to the toy itself. Acting as both a container and race track, DRIFT XS provides a sustainable innovation to an ecological concern. This product allows the user to carry their race track with their car. The package itself folds open to form a full race circuit, while also being able to re-fold into the original storage box. 

Drawing inspiration from both contemporary design trends and timeless toy aesthetics, DRIFT XS strikes a delicate balance between modernity and nostalgia. The sleek lines and minimalist aesthetic pay homage to classic miniature race cars, while subtle nods to iconic automotive brands such as Porsche infuse the design with a sense of sophistication and authenticity. It's a testament to my lifelong passion for automotive design and my enduring love for childhood classics like Hot Wheels, merging these influences into a singular vision of innovation and play.